The outbreak of COVID-19 in 2020 has had a major impact on the global economy, PV market environment and user consumption patterns. As the world's top provider of PV storage inverters, batteries and charging solutions, SOFARSOLAR has gone against the current in the domestic and foreign markets and has achieved a hasty sales growth of 150% during the global pandemic in line with a steady development market strategy, thus consolidating its market leader position and establishing a new technology and innovation benchmark in the industry.
Thanks to its endless efforts focusing on quality, developing high standard professional services and remarkable market performance, SOFARSOLAR has been once again rated as Polish "Top Brand Inverter" by EUPD Research, a German authoritative research institution. This is also the third consecutive year that SOFARSOLAR has won this award, which contributes to build a positive reputation and favors the leading position of SOFARSOLAR in the Polish market.
Zhong Qizheng, co-founder and Vice President of SOFARSOLAR, explained that SOFARSOLAR’s continuous leadership in the market was mainly due to its steady international development strategy:
1. Effective channel strategy: SOFARSOLAR has established complete marketing, service and storage centers in Poland, Italy, Germany, India, Australia, Vietnam, South Korea, Pakistan, Turkey, United Arab Emirates, Brazil, South Africa among others to ensure a full coverage of global PV core areas.
2. Following the "PV Storage Combination" strategy: by developing PV inverters, energy storage inverters and batteries, SOFARSOLAR creates a synergy on the product side, a set of combination, that fully meets the evolving demand of the market and customer needs;
3. Focusing on supporting customers: adaptation to local market and specificities in order to develop and maintain strong relationships with investors and customers.
Currently, SOFARSOLAR PV storage systems are sold in more than 60 countries around the world, covering six regional markets including Europe, Latin America, Southeast Asia, the Middle East, Africa and Oceania. It has a leading market share in China, Poland, Brazil, Britain, India, Italy and South Korea. It has also achieved product breakthrough in high-end markets such as Japan and United Arab Emirates. By providing customers with high quality and reliable products as well as dedicated professional service supports, SOFARSOLAR earned a high recognition from investors and stakeholders.
“In a constantly evolving market, steady development has laid a solid foundation for the company. Advanced R&D technology and offering reliable products are the key to leading the market and strengthening the position of SOFARSOLAR. EUPD Research, a renowned research institution, has been selecting companies with outstanding performance in product quality, brand satisfaction, brand loyalty and other indicators to provide one of the most reliable references for the market and users. Once again, SOFARSOLAR stands out of the crowd, underlining the company's technical strength, and reflecting its influence on the international market. The hard work of the research institutions is also worth to recognize and acknowledge.” said Zhong Qizheng.
Regarding the future development of Polish PV market, Zhong Qizheng pointed out that the its capacity is expected to be 1.98 GW in 2021, 2.15 GW in 2022 and 2.4 GW in 2023, which shows the popularity of solar power generation among Polish users and international investors allowing the market to progress steadily. Aware of the possibilities of the market, SOFARSOLAR will deepen the implementation of its innovation-driven strategy to allow more Polish users to use and benefit from performant and reliable PV storage products.
With a focus on customer service, SOFARSOLAR will continue to upgrade the user experience in Poland, providing high quality services for its local customers as well as aiming to become the most innovative company in the industry , and developing new and strong partnerships. SOFARSOLAR is determined in participating in the acceleration of energy integration and intelligent interconnection as well as promoting the application and development of clean energy around the world.