On March 26-28, 2021, the 16th China (Jinan) International Solar Energy Utilization Conference and Comprehensive Energy Exhibition opened in Jinan High-tech Exhibition Center, and SOFARSOLAR was invited to attend this industry event. The International Energy Network reporter saw that a continuous stream of people in front of the booth of SOFARSOLAR were attracted by the promotion activity of "Buy 10 and Get 1 Free" of 10~24KW models purchased from the 26th to the 27th. In the interview with the International Energy Network, Zhong Qizheng, Co-founder and Vice President of SOFARSOLAR of SOFARSOLAR said that in view of the northern household market and from the perspective of customers, SOFARSOLAR launched SOFAR15-24KLTC-G3 large household inverter with the advantages of high power, high quality, high revenue and more convenience, aiming to meet the market demand of household PV customers' installation capacity.
It is reported that in this exhibition SOFARSOLAR focuses on the display of household inverter, industrial and commercial inverter, 1500V inverter, energy storage inverter, battery and intelligent energy solution of PV storage integration with the theme of "PV Storage Integration and Intelligent Future", receiving great response from the market and high recognition from customers.
Persistence of Walking on Two Legs
Steady Development of Domestic Market and Intensive Layout of Foreign Markets
SOFARSOLAR, founded in 2013, focuses on R & D, production, sales and service of inverter products, and provides customers with comprehensive solutions. After several years of steady development, with high-end and intelligent products, SOFARSOLAR has core technical strength in PV power generation, energy storage, battery and other fields, forming a strong product and market force. At present, it has become TOP5 of Chinese series inverter enterprises, top brand inverter in India, Poland, the Netherlands, Britain, Brazil, and Italy, as well as the preferred brand of the global household, industrial and commercial energy storage system.
Since 2014, SOFARSOLAR has been walking on two legs - one is on the road of steady development in the domestic market, the other is on the road of intensive layout in the foreign markets. In 2020, in the face of the global COVID-19, SOFARSOLAR, firmly in accordance with the strategy of steadily developing the market, goes against the current in the domestic and foreign markets and has achieved a rapid sales growth of 150%, consolidating the market leading position and establishing a new benchmark for technology and innovation in the industry.
Taking Shandong household PV market as an example, Zhong Qizheng stressed that the success of SOFARSOLAR could not be achieved without four aspects: stable market, gratitude to customers, establishment of sound after-sales service system and establishment of logistics center. "Stable market is the foundation. At the same time, our success is inseparable from everyone's support and love. To work hand in hand with our customers for mutual benefit and win-win results, and to provide them with high-quality and considerate after-sales service, is the tenet of SOFARSOLAR," said Zhong Qizheng. In addition, logistics is also one of the influencing factors. Considering the urgency of household market project, SOFARSOLAR is cooperating with large logistics companies to solve the pain points and difficulties of customers' delayed delivery time.
International Energy Network reporter learned that, currently SOFARSOLAR overseas market has set up branches and storage centers in Poland, Germany, South Korea, Vietnam, Australia and India, covering more than 60 countries and regions, achieved localization service through rooting in the first line, formed a set of perfect service system, and won the Polish market "Top Brand Inverter", India's Top Brand Roof Inverter and other awards by its excellent quality, professional service quality and extraordinary market performance. In 2020, EUPD Research, a German authoritative research institution, conducted market research based on the overseas market share, installers, distributors and other indicators, which highly recognized SOFARSOLAR in Poland, Brazil, Britain and India, and issued the honorary certificate of "Top Brand PV". In particular, the share of SOFARSOLAR products has reached 30-40% in the Polish market, establishing a good reputation and receiving wide recognition and high appreciation by customers.
Refining PV Storage Integration Technology
Promoting Diversified Development of Global PV Storage Market
In order to actively respond to climate change, the general trend of the world today, China has put forward the goal of striving to achieve carbon peak by 2030 and carbon neutrality by 2060. Zhong Qizheng told the International Energy Network that 2020 was the connecting year for PV power generation to achieve full grid parity and cost reduction, efficiency increase and intelligent upgrading would become the urgent demand of the industry to achieve the "3060" double carbon goal, so "PV + Energy Storage" would become the main development trend in the future.
SOFARSOLAR began to lay out in the field of energy storage in 2015 and in recent years has become a PV manufacturing enterprise with earlier successful layout of "PV + Energy Storage" by continuously improving the PV grid connected inverter product matrix and investing in the field of energy storage. At present, it has formed a complete set of PV products of PV grid connected inverter, energy storage inverter, battery and charging pile, and will continue to cultivate the PV storage market in the future. "In 2020, our fully automated battery pack line with a capacity of 500MW.H will be officially launched, whose cell adopts international famous brands such as CATL to increase the cycle life and better match the PV storage products," said Zhong Qizheng, SOFARSOLAR's intelligent energy solution of PV storage integration mainly shew the development direction of new energy in the future, winning the favor of the market, and setting up a bellwether in the PV storage and charging market at home and abroad.
In the PV storage market, the continuous glow is inseparable from the excellent product quality and the innovation of R & D technology. Zhong Qizheng said that in the future, SOFARSOLAR would carry out in-depth cooperation with well-known domestic universities and colleges such as HUST (Huazhong University of Science and Technology) to apply the most core PV storage technology into all over the world, so as to promote the diversified and healthy development of the global PV storage market.