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How does SOFARSOLAR increase brand recognition within the industry and outside of China?

2020/11/23 Source: SOFARSOLAR

SOFAR Group was established in 2007, with its business involving communication, new energy, industrial park, investment. As a wholly-owned subsidiary of SOFAR group, SOFARSOLAR was established in 2013, specializing in the R & D, production, sales and service of photovoltaic inverter, energy storage inverter, charging pile and battery. The photovoltaic inverter power section covers 1-255kW, energy storage inverter power section covers 3-20kW, and battery contains high-voltage battery, and low-voltage battery, etc.

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To guarantee the long-term sustainable profitability, SOFARSOLAR as supplier of series inverter,  relies on its core competitive advantages and unique market strategic layout, which are:

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1. high level R & D team and R & D laboratory jointly built with universities. It ensures that the technical level of photovoltaic inverter and energy storage inverter is always at the forefront of the industry, continuously innovating products and providing rich selection space for global users.

2. modern factory. SOFARSOLAR modern factory is located in Dongguan, covering an area of more than 40, 000 square meters, with a number of fully automated production lines, where there are six 100% inspection links from the component incoming to the product delivery to guarantee the product quality from the source, and modern laboratory and burn-in room to escort the product quality continuously.

3. market localization. Plant and R & D center of SOFARSOLAR is located in China, with branches in India, Italy, Australia, Poland, Brazil and other countries, and its market covers more than 60 countries and regions in the world. In order to improve service level and response speed, SOFARSOLAR has set up localized services in many countries to achieve the localization of after-sales service, channel development and market publicity, so as to make the products more adaptable to the habits of local power grid and customers.

4. further channel cooperation. SOFARSOLAR has reached strategic cooperation with many foreign EPC and power companies, such as WAAREE and ENEL, to achieve joint efforts in channels and markets and enhance market influence. And also, it cooperates with many well-known photovoltaic media at home and abroad, and participates in more than 40 global energy storage exhibitions per year.

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Benefited from the effective layout of the market strategy and stable and reliable products, SOFARSOLAR has quickly ranked among the TOP 5 Chinese series inverter enterprises, China's excellent inverter suppliers and India's top inverter brands, occupying an important market share in Italy, Poland, India, Brazil, Vietnam, and ranking high in China's series inverter export.

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